Doug Fergusson
Partner

Doug Fergusson serves as an Operating Partner to Woodlake Group.

He is a B2B CEO with over 30-years’ experience leading businesses to high growth and profitability. He executed two significant turnarounds, and strategically pivoted several businesses, by applying a blend of business analysis, disciplined execution, innovative thinking, and big-picture strategy to achieve amazing results. Prior to Woodlake Group, Doug worked as an operating executive with privately-held businesses (family and private equity) for the past 25 years.

He was President and CEO of a privately-held $50+ million-per-year specialty chemical supplier to the construction industry. He began that assignment facing an imminent bankruptcy but quickly pivoted the business in a new direction that dramatically improved its profitability of the business. Over his 6-plus years with that business, the company became recognized as the leading innovator in the industry. The result was a dramatic increase in product margins and business profitability. He has built businesses within Fortune 500 companies and led small to mid-sized privately-held businesses to achieve remarkable results.

Doug has Bachelor’s degree and master’s degree in Engineering, yet spent his career in Product Management, Marketing, Sales, Operations, and General Management. The disciplined approach that was cultivated in his engineering education has helped him develop a systemized approach to leading business change.